Seems like the biggest failure is when startups get all excited taking orders then eventually figure out there's no way in hell they can fill the order. And worse, they take the order, charge the buyer's cc then 'something' happens and they can't fill the order and can't refund the money.
That's pissed off a lot of buyers. I'd say don't accept orders for anything you don't have on the shelf ready to ship.
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